RealityPrime is a technology blog and consultancy specializing in imagining the future of human-computer-interaction and helping to realize it through thoughtful, often disruptive design and engineering. The company has been around since 1997; the blog since 2003.
Avi Bar-Zeev has spent the last 20 years working in real-time simulation, human-computer-interaction and internet scale applications on projects as diverse as load-balancing routers, robotic parachutes, and natural user interfaces.
In 2013, he co-founded Syntertainment, Inc with Will Wright (creator of SimCity, the Sims, and Spore) where Avi serves as CTO/CPO and acting CEO. The company is developing a new kind of experience at the intersection of entertainment and real-life.
He previously co-founded Keyhole, Inc. in 1999, designing the original application now known as Google Earth. At the time, he created the user experience, the predecessor to KML and apparently invented the “Placemark,” envisioning a collaborative digital world analogous to and augmenting the real one.
He was an early employee or consultant to startups like Intrinsic Graphics (3D games), F5 Networks (scalable web services), and Linden Lab, developing core technologies for Second Life, including their procedural 3D object system.
Earlier in his career, he helped develop Disney’s Aladdin’s Magic Carpet VR Ride, one of the first truly real-time (60 fps) first-person immersive VR entertainment experiences, and went on to lead or influence other interactive 3D experiences for Disney and DisneyQuest, along with several R&D incubations.
He spent four years embedded with Microsoft, helping to pitch, design and prototype new products and experiences for Bing, Microsoft’s Startup Business Group and XBox Incubations. He has over 30 patents granted or applied in areas such as augmented reality, telepresence, and more.
He most recently spent all-too-brief a time with Amazon.com helping to design next generation tablet shopping experiences before departing to co-found and help lead Syntertainment, with some of his favorite people in the industry.