Comments on: Google TV Ads? http://www.realityprime.com/articles/google-tv-ads Advanced Technology Research Sat, 13 Mar 2010 19:50:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ira http://www.realityprime.com/articles/google-tv-ads/comment-page-1#comment-1626 Ira Mon, 21 Aug 2006 22:46:07 +0000 http://www.realityprime.com/articles/google-tv-ads#comment-1626 Avi, 99.5% of the ads we get exposed to are for stuff we would never buy or are already aware of. Since commercials are a necessary evil, I'd prefer if they were accurately targeted. If Google could provide a concierge service such that a high percentage of all ads were of real interest, and context-linked, ad-supported maps and search were a click away, that would save us time and yield more value to the sponsors. While watching live TV, I use the DVR feature to pause for phone calls, to look stuff up on my laptop, etc. I catch up during commercials. It would be great to use the DVR pause to view related maps and info if it was just a click away. As you suggest, the TV networks would have to geo-reference (and topic-reference) their programming for all this to work easily. News programs often offer more information on their website, but the link is not automatic. My digital HDTV automatically pops a caller ID window when we get a phone call, which is very useful. It can also display PC video, but switching between TV and PC is a pain in the neck. I look forward to the day when all home electronics gets properly integrated. Google has a golden opportunity to make the interface between TV and the Internet (and the phone and everything else) seamless and well-integrated. Avi, 99.5% of the ads we get exposed to are for stuff we would never buy or are already aware of. Since commercials are a necessary evil, I’d prefer if they were accurately targeted. If Google could provide a concierge service such that a high percentage of all ads were of real interest, and context-linked, ad-supported maps and search were a click away, that would save us time and yield more value to the sponsors.

While watching live TV, I use the DVR feature to pause for phone calls, to look stuff up on my laptop, etc. I catch up during commercials. It would be great to use the DVR pause to view related maps and info if it was just a click away. As you suggest, the TV networks would have to geo-reference (and topic-reference) their programming for all this to work easily. News programs often offer more information on their website, but the link is not automatic.

My digital HDTV automatically pops a caller ID window when we get a phone call, which is very useful. It can also display PC video, but switching between TV and PC is a pain in the neck. I look forward to the day when all home electronics gets properly integrated. Google has a golden opportunity to make the interface between TV and the Internet (and the phone and everything else) seamless and well-integrated.

]]>