This is what augmented reality will look like

Well, at least some of it. They’ve made it hard for me to embed this more complete video, even though they put something similar on YouTube, but here’s a link to the full demo reel.

  1. #1 by Ira on April 28, 2009 - 9:30 pm

    Spectacular! I looked at the linked video and their website. It is not clear to me if they are actually projecting the images onto the buildings and cars with a high-powered laser or if they are adding the images on top of video previously taken of those objects. I believe it is the former. They have mapped the objects and backgrounds and project the light selectively so the images appear to be bouncing off of the objects and flying behind columns, etc. Do you know fo sure how they do it?

  2. #2 by Ken on May 22, 2009 - 6:50 am

    Sorry, imo it’s a load of kitch spoiling into things as they are (with their own beauty). Horrifying.

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