Key findings on American consumers include that — 91% disagree (77% of them strongly) that “If companies give me a discount, it is a fair exchange for them to collect information about me without my knowing” 71% disagree (53% of them strongly) that “It’s fair for an online or physical store to monitor what I’m doing online when I’m there, in exchange for letting me use the store’s wireless internet, or Wi-Fi, without charge.” 55% disagree (38% of them strongly) that “It’s okay if a store where I shop uses information it has about me to create a picture of me that improves the services they provide for me.”Source: The Online Privacy Lie Is Unraveling | TechCrunch
I’ve had this same argument for years.
The “smart money” says that people no longer care about privacy. They point to millennials who post tons of embarrassing crap about themselves on Facebook. They say it’s a cultural shift from my generation to the next. Privacy is dead or dying.
I say that teenagers are generally reckless, nonchalant about their own futures, as an almost rite of passage. However, teenagers, for the most part, grow up, become responsible, and have concerns like the rest of us. So I figured the pendulum would swing back towards privacy as soon as these kids got older, saw the pitfalls. The new kids would become the reckless ones.
This study shows that people do actually care about privacy. But cynicism about how much power we have to protect it is a third factor to consider. If people are resigned to lose their privacy, it becomes less vital. It doesn’t mean they care less or are any less harmed. If people felt more empowered, they might even fight for their rights.
For me, this is pretty simple. If I create data by my activities, it’s the same as creating a work of art. It doesn’t matter that my phone is the tool vs. a paint brush or keyboard. This data would not exist except for my actions. I made it and I own it, unless I choose to sell it.
It’s perfectly fine for any adult to trade or sell their own data, as long as there is informed consent and people are in control of their own information.