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Nicely done, but I can’t figure out how to embed properly:
The only real conclusion one can draw from this article is that marketers are really excited about VR’s ability to attract attention. Here are 7 reasons to think harder:
1. “Movie theaters” full of HMDs are unlikely (even ignoring hygiene & robustness issues). The economics don’t make sense for the equivalent of having 300 people watch the same thing on one expensive big screen.
Even factoring in the cost of a new PC or console, we’d more likely see the equivalent of “internet/game cafes” for those who can’t afford their own VR setup at home (plus rentable airline equivalents), more as a niche and trailing edge.
2. Hollywood + VR movies already exist. They’re called games. Now, game developers generally put substantial effort into making their cinematic intros and cut scenes. But even with higher production values, most people watch these a few times and then skip right to the gameplay. The gameplay must be better than the intro movie or the investment will only succeed on YouTube, if at all.
Take-away: interactivity is key.
3. Physical interactivity in VR is not yet ready for prime time. Reason being: the closer you get to the human body for sensing our movement, the more proprioceptive skill we have and the less tolerant we are of noise and other errors.
So in the short-term, the level of interactivity will range from “almost none” to the equivalent of a gaming controller. Designers have to work around those limitations. A good example is to skip touch entirely and use voice to control things.
4. In UX research, we found that people’s levels of comprehension of things like story and character in VR were very poor, probably due to information overload and not knowing where to look for cues. Movies solve this by leading the horse to the water, so to speak, with expert cinematography and more. So the chances of a subtle cinematic narrative are slim until we develop those muscles in VR over many years.
Think more “TV Soap Opera” than “Gosford Park.” And in terms of Presence, think more “Saving Private Ryan” than “The Man from Earth.”
5. Movies are an inherently social experience, esp. going to the theater (which we said isn’t helped by VR). Perfect, you say, because Face/Rift is a social network. Actually, FB today is more a social experience of last resort. It is most social when you don’t have a better way to interact. Just imagine a group of six friends hanging out, noses down, all browsing FB on their so-called smartphones. I know it happens a lot, and they certainly think they’re being social, but who believes it? It’s at its best when it’s connecting people who won’t otherwise see each other.
6. VR movies will initially be more of solo experience that we can talk about and retroactively construct the social element, like talking about the latest episode of “Lost” or “Game of Thrones” the next day. We can feel like we watched them together for some “social backfill.” I’m guessing that the more presence we feel in the VR experience, the harder it is to later backfill in those missing friends, but the more we’ll want to try, leading to more of the feeling that we’re losing real human connections by going so virtual. Prediction.
7. Someone will therefore add avatars to these immersive VR movies to solve this. Good thinking. If captured with high fidelity, this will be a little closer to the quality of being together in person, and there’s always the cool new immersive milieu to explore together.
But here’s the dilemma. If your movie is interactive, you have to solve the holy grail of immersive interactive 3D storytelling, which the fictional Holodeck didn’t even get right. Tony and Tina’s wedding (the interactive play) is probably our best model, but that’s all about the actors making it work.
If your movie is not so interactive but you still add friends and family to the scene, the greater degree of presence ironically makes it more awkward to see them unless they’re transformed into the story, a stark reminder that you’re not actually there. It’d be good for Jurassic time travel, but not so great for Star Wars, where seeing my mother standing next to Darth Vader would change the experience a bit.
Not surprisingly, VR will likely work better for participants who are more physically remote than in the same room — exactly like FB does today. It adds to social interactions where distance makes it harder, but caps it where real proximity would make it easier. It’s no wonder FB likes this view of the future.
For Hollywood, it’s about the business of monetizing attention on one level, and the art of storytelling on another. On second thought, maybe they’re not that different after all.
I have to admit, even with 25+ years experience with computer graphics, on first viewing I thought The Lego Movie was mostly done with stop action photography.
I figured maybe 80% physical and 20% virtual. Turns out it was closer to 99% CGI with some real legos thrown in for good measure. Other than the live action scenes, I couldn’t tell you where the real legos sat.
There were some things, like the water, explosions and more, that looked way too procedural to be done by hand. But still the rendering, shading and animation were so close to perfect, so physically correct down to sub-surface scattering and extreme depth of field, that it was almost impossible to tell.
Amazing job. And especially impressive given how well they could tell the story without relying on the usual tricks of animation and CG, staying true to only what real legos can do.
The real tip-off about the CGI was in the lighting, which allowed for certain legos to emit light or light to come from no actual source. That would be pretty hard to do in reality without a really complex effects pipeline on top.
Here’s a longer video that explains how it was done:
This is a brilliant idea and striking demonstration of the effects of rising sea levels.
It has only one small problem. It doesn’t take altitude into account. It shows the same nicely rendered water level no matter where you go.
I don’t think it would be hard to do a lookup of the altitude of any address and move the water level up or down. But given the very rough depth map from Street View and the apparent lack of an “up” vector, it might be hard to properly intersect the water with the scene.
Here’s a more accurate example, without the nice immersive visuals: http://geology.com/sea-level-rise/
Still better than trying to depict a 1000ft water level near the top of the Oakland Hills. If that happens, we’d be long gone.
For at least 20 years, I’ve been telling this to anyone who might conceivably take this idea and run with it as a business. Form a real-time sphere (or cubemap) of video around an airplane using an array of cameras. Give anyone who wants one a VR HMD and index their chosen POV into said sphere of video. Viola. Invisible airplane, at least to those wearing the HMDs. It would be a much better way to pass several hours in flight than watching movies IMO.
Anyway, alas, if I want to do this today, I’d need to drive a tank. Tak, Norway.
Scoble’s love affair for Google Glass could apparently only last so long. This underscores some of the problems with developing a product out in public, or at least half-way out. Long-lead technical challenges (battery, size, cost) are still hidden below the core design and marketing issues (utility, fashion, desire).
Google at least did a good job of starting the conversation, even if they haven’t yet figured out how to finish it.
Down in the comments, he elaborates on why he doesn’t like them any more and what he thinks Google did wrong:
1. They launched it with WAY too much fanfare that the product simply can’t live up to. Jumping out of a blimp and doing live video on the way down (along with a ton of really well produced videos that promised it would be a great assistant as you walked around) set expectations VERY high and the product hasn’t gotten to that fit and finish yet, even two years later. The product, for instance, still doesn’t do live video (at least not by itself).
2. The team started out very public, with very nice collaborative team members. Then they turned secretive and can’t tell us what’s coming. It’s almost like someone told the team “turn Apple.” That secrecy made developers and influencers feel like they were no longer part of the process of developing this into a real product, which it still is not.
3. Because it was launched at a developer conference (Google IO) expectations were set that this would be mostly for developers, and that a great API would come soon. The API did come, but 18 months later. There still is no real store. The UI is way too simplistic to handle dozens or hundreds of apps. Google refused to answer questions about sensors at the next Google IO.
4. Two years ago the price was announced as $1,500. Today the price is still $1,500. How many tech products stay the same price for two years? Not many. The pricing is now at the point where it seems just wrong. The team even admits it’s artificially high to ensure “only people who really want one get one.” That creates weird distortions in belief about the product too.
5. When people got theirs a year ago we expected a ton of REAL updates to both UI and functionality. The updates we’ve gotten just haven’t met expectations. Compare my drone, which lets me take a photo, see it on my iPhone, AND post it to Facebook and Instagram WHILE IT IS FLYING to Glass. I still can’t post photos to Facebook or Instagram without plugging the Glass in and putting them elsewhere (er, Google+) first.
6. We expected new designs by now and updated electronics. I’m holding out hope that we’ll see a much better design (battery life sucks, it cuts my ears, it is starting to look quite dated, video is poorly compressed, etc etc) by now.
When I say this was launched poorly Google set way too many expectations on this product and it has failed to meet them. It should have launched much quieter and set expectations that it was only for vertical markets. Then as those showed up, they could have expanded expectations. If Google had done that then the early adopters could have said “hey, these are designed for use in very specific places, like surgery rooms.” That would have kept people from freaking out.
The other thing that sucks is that many of the explorer program members I’ve talked with are tired of being asked to demonstrate them. Google is getting US to pay to test, provide PR, AND demonstrate them to the public. THAT is NOT empathetic at all and is actually quite arrogant on Google’s behalf (a company that makes billions of dollars every year).
It’s not shocking to me that most Google employees I know that have them aren’t wearing them around anymore and that many in the community are grumbling behind the scenes (most won’t write about their concerns because they need to have good relationships with Google).
Give it a try. Build with Chrome.
Turns out, all of you who were scared about your fingers being stolen along with your new iPhone can rest assured. Severed fingers won’t work.
I never quite understood that concern anyway. Thieves probably don’t want your phone for their own use, and they probably don’t want your contact list either. Your credit cards are hopefully not cached, though your account on Newegg could be set to remember your login. But if they really wanted that, then a background trojan passively watching your text entries would be a better bet IMO, meaning they’d want you to keep the phone.
What phone thieves most likely want to do is sell your phone for money, as replacement parts if necessary. And what kind of goofy black market would sell a brand “new” iPhone with some bloody ‘access dongle’ and a nine fingered discount? More likely, thieves would already have a way to reset your phone to factory new so they could wipe it clean and get top dollar.
What about the concern with the government getting your fingerprints? Apple says it doesn’t send or store the actual fingerprint image, but rather just a one-way hash of that data. Good. That only means the government could use your phone like they can today: to record where you go, what you buy, and even potentially what you say in its presence. In this case, they’d at best only have added confidence that it was really you dragging your phone to every strip club in Vegas vs. some other schmuck who “borrowed” it.
The only real concern I have is that of digitally forged fingerprint keys, though I’m sure someone will quickly find a way to spoof you physically, given a latex mold of your finger and some other electronics (that’s probably too much work to be practical).
The key is that the more we rely on a single point of access to validate ourselves, the more someone will try to spoof, copy, or bypass that method. Nothing in cryptography is foolproof, except maybe the old ‘one-time pad’ or its modern quantum equivalents (and even those have circumstantial flaws). If your bank accepts an Apple certificate saying you are who you say you are, at least according to its sensors, it’s that much more tempting for someone to try to forge that certificate. Two or more factor authentication is still the right answer here, but yet a consistently more painful one.
On the other hand, the value prop for the fingerprint sensor will likely win out with Apple’s customers. “You mean I never need to remember my password again? I just need to touch my phone for access to twitbooklinkpin+? Sold!” [this is probably Apple's main motivation -- becoming the trusted gateway to your data...]
The core question ultimately is not whether the fingerprint method is truly safe or not. It’s kind of like worrying about driving on the new Bay Bridge span, given its too-fragile steel rods. The right question is whether this fingerprint method is safer than the the present method for the vast majority of its users.
Since your mom is using the name of her beloved cat as the password on her main banking site, and since she has probably already clicked that phishing link on Facebook to give said fluffy56 to some Eastern European scammer, I’d say it probably is.