Scoble’s love affair for Google Glass could apparently only last so long. This underscores some of the problems with developing a product out in public, or at least half-way out. Long-lead technical challenges (battery, size, cost) are still hidden below the core design and marketing issues (utility, fashion, desire).
Google at least did a good job of starting the conversation, even if they haven’t yet figured out how to finish it.
Down in the comments, he elaborates on why he doesn’t like them any more and what he thinks Google did wrong:
1. They launched it with WAY too much fanfare that the product simply can’t live up to. Jumping out of a blimp and doing live video on the way down (along with a ton of really well produced videos that promised it would be a great assistant as you walked around) set expectations VERY high and the product hasn’t gotten to that fit and finish yet, even two years later. The product, for instance, still doesn’t do live video (at least not by itself).
2. The team started out very public, with very nice collaborative team members. Then they turned secretive and can’t tell us what’s coming. It’s almost like someone told the team “turn Apple.” That secrecy made developers and influencers feel like they were no longer part of the process of developing this into a real product, which it still is not.
3. Because it was launched at a developer conference (Google IO) expectations were set that this would be mostly for developers, and that a great API would come soon. The API did come, but 18 months later. There still is no real store. The UI is way too simplistic to handle dozens or hundreds of apps. Google refused to answer questions about sensors at the next Google IO.
4. Two years ago the price was announced as $1,500. Today the price is still $1,500. How many tech products stay the same price for two years? Not many. The pricing is now at the point where it seems just wrong. The team even admits it’s artificially high to ensure “only people who really want one get one.” That creates weird distortions in belief about the product too.
5. When people got theirs a year ago we expected a ton of REAL updates to both UI and functionality. The updates we’ve gotten just haven’t met expectations. Compare my drone, which lets me take a photo, see it on my iPhone, AND post it to Facebook and Instagram WHILE IT IS FLYING to Glass. I still can’t post photos to Facebook or Instagram without plugging the Glass in and putting them elsewhere (er, Google+) first.
6. We expected new designs by now and updated electronics. I’m holding out hope that we’ll see a much better design (battery life sucks, it cuts my ears, it is starting to look quite dated, video is poorly compressed, etc etc) by now.
When I say this was launched poorly Google set way too many expectations on this product and it has failed to meet them. It should have launched much quieter and set expectations that it was only for vertical markets. Then as those showed up, they could have expanded expectations. If Google had done that then the early adopters could have said “hey, these are designed for use in very specific places, like surgery rooms.” That would have kept people from freaking out.
The other thing that sucks is that many of the explorer program members I’ve talked with are tired of being asked to demonstrate them. Google is getting US to pay to test, provide PR, AND demonstrate them to the public. THAT is NOT empathetic at all and is actually quite arrogant on Google’s behalf (a company that makes billions of dollars every year).
It’s not shocking to me that most Google employees I know that have them aren’t wearing them around anymore and that many in the community are grumbling behind the scenes (most won’t write about their concerns because they need to have good relationships with Google).